IKEA Launches Rainbow Shopping Bag For Pride Month

- Jun 10, 2019-

   For Pride Month in June, Ikea turned its iconic Frakta shopping bag—usually sporting bright blue with a yellow-and-blue strap—into a multicolored rainbow version called the Kvanting. You can spot the traditional Frakta bag from three city blocks away; in rainbow, it’ll stand out even in a Pride Parade.